Jessica Simpson's Fragrance, Rihanna Trademarks Her Name: Celeb Fashion and Beauty News to Know

Because we know you like to be on top of your celeb-adored products (and therefore your online shopping habits), we've rounded up the latest and greatest in Hollywood fashion and beauty moves.

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Rihanna might have just announced the launch of Viva Glam 2, but she's been up to something kind of secretive that sounds a whole lot like a future design project. Maybe? Vogue UK reports that Rihanna has trademarked her surname "Fenty" in multiple categories like clothing, intimates, cosmetics, and a bunch more. She hasn't released a statement about the trademarking, but if it does have something to do with a Bad Gal RiRi fashion empire, you won't find us complaining.

Jessica Simpson, of course. Your girl Jess just added her 7th perfume to her lifestyle repertoire—Jessica Simpson Signature

The self-named fragrance includes citrusy notes like clementine and nectarine, as well as soft floral components and hints of vanilla bean. It’s basically a light compilation of seasonless, fresh, and relatable scents in incredibly luxe packaging.

“Fragrance plays a strong role in a woman’s life,” Jessica said when addressing the fragrance in a recent news release. “When we recognize a distinctive smell we can be instantly transported to another time or place. A fragrance can change your mood, your thought process or the way you carry yourself.”

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We all have that scent that sparks a memory.

What do you think about these celeb moves? Excited? Intrigued? Tweet @OKMagazine and leave a comment below.