Guess who just landed a six figure sponsorship deal…any guesses? Time’s up! Mike “The Situation” Sorrentino just struck gold with a tuxedo company that’s naming a tuxedo line after him. Yes, there will be a line called “The Situation” coming soon to a store near you!
A New York-based tux manufacturer, FLOW Formal, is trying to target a younger demographic. As reported by TMZ, their CEO mentioned, “This is great for us and great for the industry. [Tuxedos have] become an old man thing.”
The Jersey Shore star will promote the tuxedo line named after his moniker and it will include tuxedos, slim-fit shirts and accessories. Although the tuxes won’t be available until February, you can catch The Situation when he and the gang return to MTV tomorrow night with the premiere of season four!