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There's nothing like a perfume launch in NYC with Lady Gaga to get heads turning, right?

Last night was no exception. At the Guggenheim Museum, the Mother Monster got a tatoo! That's right, a tatoo! The black tie masquerade-themed party celebrated her new fragrance, Fame.

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Revelers included Lindsay Lohan, Paris Hilton, Yoko Ono and fashion designers Jason Wu and Marc Jacobs. Per The Huffington Post, a short film Lady Gaga made in honor of the fragrance was showcased.  

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Suddenly, nestled inside a supersized replica of the perfume battle, Lady Gaga was found napping. Yes, snoozing. A videocamera rolled onto a massive screen as she slept, and guests were given the opportunity to stick their ownhands through a hole in the bottle and caress her hand.

She took a break for about 15 minutes, when she exited the bottle, but went back in. Then, Lady Gaga had her neck emblazened with a tattoo. Now that was a perfume launch. Wow!

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