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Following the naked True Blood cover is hard to do, but the cast of Mad Men are up for the challenge! Looking as sexy as always, the cast takes you inside the show for the Sept. 16 issue of Rolling Stone.

OK! GALLERY: TRUE BLOOD & MAD MEN OUT FOR BLOOD AT 2010 EMMYS

The opening scene of the new season of Mad men begins with an interviewer asking, “Who is Don Draper?” After taking a drag on his cigarette, Jon Hamm (Don) replies, “I’m from the Midwest. We were taught it’s not polite to talk about yourself.”

OK! NEWS: MAD MEN‘S RICH SOMMER —JASON SUDEIKIS & JANUARY JONES “MAKE SENSE”

“The big question the show is trying to answer through Don has to do with identity,” creator and executive producer Matthew Weiner tells Rolling Stone. “Who am I? — It’s only the biggest theme in all of Western literature.”

To help find the answer, Matt pulled together veteran actors like Jon, January Jones, Christina Hendricks and Elisabeth Moss who no one knew before, but everyone knows now!

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“I need not to think about my character,” says January says of her role as Betty Draper, ex-wife of Don Draper. “Betty is so blissfully ignorant in certain ways, so I feel like I should be too.”

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“There are all sorts of challenges thrown at her,” Christina says of her character Joan Holloway, office manager. “Horrific things. And she consistently pulls it together, cleans it up and moves forward. Sometimes she’s walking through mud, but she does it.”

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OK! NEWS: TRUE BLOOD CAST GETS TRULY NAKED ON NEW ROLLING STONE COVER!

For more pics from the Mad Men set visit rollingstones.com. The new issue of Rolling Stones hits newsstands tomorrow!

Download this week's issue of OK! Magazine for only $1.99
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