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Jennifer Lopez (pictured) showing off her Hudson signature flap white jeans at the DirectTV Celebrity Beach Bowl this past weekend in Miami.

Molly Sims picking up some new Reebok sneakers at the Kari Feinstein Super Bowl Style Lounge in Miami on February 6th.

Kim Kardashian scored customized Alex Woo diamond Little Double Number “25” and a yellow gold Little Faith Fleur de Lis necklaces over the weekend in Miami to show her support for Reggie Bush and the Saints.

The new Entertainment Tonight correspondent, Melissa Rycroft, got in the Valentine’s Day spirit at Ann Taylor in L.A. Sunday, as she stocked up on romantic essentials, such as flirty tops, sexy fragrance and chic accessories for her special evening with husband Tye Strickland, as well as a few luxe and sophisticated cardigans and blazers, perfect for her new gig at ET.

Audrina Patridge stopping by the Kari Feinstein Super Bowl Style Lounge in Miami on February 6th to grab some Retro Sport Saints gear, as she’d forgotten hers at home in L.A.

Chelsea Handler drinking Grey Goose cocktails with Jenny McCarthy and Jim Carrey at the Saturday Night Spectacular event in Miami over Super Bowl weekend.

Kim Kardashian and mom Kris picking up tons of Retro Sport Saints gear on February 5th at the Kari Feinstein Super Bowl Style Lounge in Miami, in preparation for the big game on Sunday.

Karina Smirnoff, showing off a new short hair cut and her new boyfriend Brad Penny at the Kari Feinstein Super Bowl Style Lounge in Miami on February 6th, where she picked up a loads of sunless tanning products from Infinity Sun.

Brody Jenner hanging out with several players from the San Diego Chargers at the Kari Feinstein Super Bowl Style Lounge on February 6th, loading up on Reebok’s new Zig Tech shoes.

Seth Semilof, publisher of Haute Living has hand-picked visionary hotelier Ian Schrager (Gramercy Park Hotel) to grace the cover of the current issue of the magazine.

Luke Wilson sporting a full beard and a baseball hat while watching the Northern Trust Open with his brother Andrew at the Riviera Country Club in the Pacific Palisades.

Jeremy Piven veering from his normal Black Cod Rice Bowl at M Café Melrose and ordering kale with peanut dressing, quinoa salad, apple cider, everything juice and avocado shiitake rolls while having lunch in L.A.

Annalynne McCord gettting a Fake Bake tan at her house in Beverly Hills just before boarding a plane to Miami for the Super Bowl.

Nick Lachey at the Hotel 944 party sponsored by Jose Cuervo and GUINNESS at the Eden Roc Renaissance Miami Beach.

Gossip Girl Leighton Meester at an exclusive preview of the Sonia Rykiel pour H&M Knitwear Collection at Bobo in New York City.

Oscar nominee Morgan Freeman dining at Imago, the panoramic restaurant in Rome’s Hotel Hassler Roma.

Kellan Lutz participating in a physical workout/testing protocol conducted by the GSSI scientists at the Gatorade Performance Center in Fort Launderdale.

Nicky Hilton, Kayla Ewell and Melrose Place‘s Shaun Sipos celebrating with Allison Melnick as she brought to life her SVEDKA Adult Playground 2033 at Playhouse in Hollywood.

Cindy Crawford and hubby Rande Gerber ordering up dozens of CRUMBS Super Bowl Cupcakes for the Super Bowl bash they threw for friends Sunday night in Malibu.

Justin Bieber dining with Sean Kingston at Philippe in Miami Beach.

Jennifer Garner arrives at the premiere of Valentine’s Day wearing Neil Lane Jewelry.

Chris O’Donnell (pictured below) and his son Charles at the Northern Trust Open in the Pacific Palisades.

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