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  • Kourtney, Kim and Khloe Kardashian launched their “Kardashian Glam” pack of Silly Bandz at Kitson on Robertson Blvd on February 4.  The sisters also enjoyed custom Sweet E’s silly band cookies in the shapes of lips, purses, and K’s.  They also stacked Silly Bandz in the shapes of themselves, high heel shoes, perfume bottles and more as guests mingled inside and enjoyed Pama and Kenwood champagne cocktails and appetizers from Maison Catering.
  • Vince Vaughn was spotted grabbing a bag of Pirate’s Booty Aged White Cheddar on Monday at the Whole Foods Market in Lincoln Park, Chicago.
  • True Blood heartthrob, Ryan Kwanten arrived with his father to the Playboy Super Bowl Party sponsored by Playboy Condoms in Dallas, Texas on Friday, February 4.
  • Jersey Shore stars, The Situation and Pauly D came by Kari Feinstein’s Super Bowl Style Lounge on February 5, but they came separately, at different times of the day. Steelers fan The Situation scored an iPod touch from HDNet, a necklace for himself from Jewelry by Veronique, some Pepsi Max and new Rockport dress shoes.
  • Glee actress, Jenna Ushkowitz wearing Vhernier’s Plateau Piccolo Earclips and Visdomini Ring to the AOL Maxim Party + Audi Private Dinner during Super Bowl 2011 weekend in Dallas, Texas on February 5.
  • LACOSTE provided VIP guests with a gifting boutique, where they could pick up LACOSTE’s newest and latest apparel, accessories and shoes on February 4. Guests included Adrian Grenier, Kevin Dillon, Andy Roddick, Brooklyn Decker, Randy Jackson, Miles Austin, Jessica Lowndes, Ryan Kwanten, Matt Lauria, Jessica Szohr, Guy Fieri and more.

Reebok

  • Reebok’s ZigTech “Cowboy Up” Challenge was hosted by the “King of Rodeo” Ty Murray and famed sport reporter Erin Andrews and also included some of Reebok’s top NFL stars such as Super Bowl XLII MVP Eli Manning, six-time Pro Bowler Chad Ochocinco, five-time Pro Bowler DeMarcus Ware; NFL legend Archie Manning, and MMA champion Randy Couture.
  • Audi Forum Dallas was hot with star power as the brand kicked off Super Bowl weekend with an intimate cocktail party sponsored by Belvedere and attended by Justin Timberlake, Ashton Kutcher, Demi Moore, Hugh Jackman, Nick Jonas, Marisa Miller, Chord Overstreet, Heisman trophy winner Cam Newton and more.
  • While the anticipated Glee episode aired after the Super Bowl, star Heather Morris celebrated game night on Sunday with boyfriend Taylor Hubbell at the Axe Lounge Late Night on February 6.
  • Pamela Anderson hosted Dallas SuperBash.  She did the live auction and 2 people bid $8,500 on her for a total of $17,000 which is going to Waves for Water.  The 2 people are being flown out to L.A. for dinner with Pamela.
  • Ludacris arrived at the Don Julio Tequila Super Bowl Eve Party at The Lot with a mystery woman and they were seen canoodling in a photo booth.
  • Alex Rodriguez, Cameron Diaz, Hugh Jackman and Ron Perlman all attended P. Diddy’s Fantasy Super Bowl Party sponsored by Avión Tequila on February 5 at Tower Building at Fair Park in Dallas.

Chanel

  • Chanel Iman tells OK! “Men love women that are confident and I think it has a lot to do with what you’re wearing. Victoria’s Secret Pink makes a woman feel sexy and confident with our V cuts and our tight fitted tank tops and sweat pants that fit with the embellished crystals on the butt. Looking very sports but cute and flirty and fun”at the Victoria’s Secret PINK and National Football League Announcement Regarding Their Co-branded Collection at the NFL Shop at Super Bowl located at The NFL Experience on February 4.
  • MTV and VH1 reality stars, Mike “The Situation” Sorrentino from Jersey Shore and Jessica Koussevitzky from You’re Cut Off 2 bonded over their love of excess at the DirectTV Mark Cuban HDNET Exclusive Super Bowl Party where the two fist-pumped to Usher’s performance in Dallas on February 5.
  • Ed Helms couldn’t get enough of the cucumber and mint-infused water at Andaz 5th in NYC while promoting his new movie, Cedar Rapids, with co-star Anne Heche. Anne admired the view of the recently refurbished facade of the New York Public Library from the hotel’s second floor.
  • On Monday night at the after-party of Cinema Society’s screening of Vanishing on 7th Street hosted by Appleton Estate Rum, Eve and Russell Simmons attempted deep conversation in a corner booth at Beauty & Essex but were constantly interrupted by the likes of Natasha Bedingfield, Hayden Christensen and Jacob Latimore.
  • Tom Hanks and his wife, Rita, enjoying “Groundlings Singles Cruise,” the new main stage show at the Groundlings Theatre in Los Angeles on Saturday, February 5.
  • Stephanie Pratt will be giving her Valentine’s Day date a minty fresh kiss with one of eos‘ best selling flavors – Sweet Mint!
  • Matthew Morrison welcomed everyone and offered a champagne toast with Moet & Chandon Imperial at the Audi Forum dinner held at the Richard Meier designed Rachofsky House in Dallas.

RonnieMagro

  • Jersey Shore’s Ronnie Magro stepped behind the bar and served up CIROC cocktails to guests at a Super Bowl event in Dallas. Diddy later tweeted: Check out Ronnie- Ciroc Boy in the building!! “It’s a party in a bottle” lol.
  • Nobu at The Crescent was a popular destination for dinner in Dallas on Saturday.  Modern Family star, Sofia Vergara, dined at the restaurant with her son, boyfriend and several friends.
  • Emmy Rossum sipping Beau Joie champagne while dancing the night away at her Vegas magazine cover party at the new The Bank Nightclub at Bellagio.
  • Joaquin Phoenix was spotted at The Roxy on the Sunset Strip for the Satellites show on February 1.
  • Dave Annable stopped by the Kari Feinstein’s Super Bowl Style Lounge at the W on Saturday February 4 where he picked up some Pepsi Max, Rockport shoes, and a Jewelry by Veronique necklace for wife Odette Yustman.  Dave tells OK! “Married life rocks!  We’re only four months in and she hasn’t stabbed me yet so that’s always a perk.  It’s actually going unbelievably well.  There’s nothing like being a newlywed.  It’s fun and you’re learning about each other at a different level and it’s exciting.  There’s an incredible amount of fun, love and trust that’s happening.”
  • Ashley Simpson arrived at SHG’s Eden on January 4 just past 1:00 AM sporting her new blonde pixie hair style, a faded rock t-shirt and leopard print jacket. She chatted and laughed with a group of girls at a table outside on the patio, drinking sugar free Redbull and Grey Goose vodka.
  • Weed’s Hunter Parrish stops by the Rockport Gifting Suite at Super Bowl and picks up a pair of Collins sneaker in navy and walked out of the suite with them on.  He said, “Thank god I stopped by the suite.  My shoes are absolutely wrecked from the weather.”

Jim Carrey, Cee Loo Green

  • Jim Carrey jumps on stage to join Cee Lo Green while he sang F*%k You at the Don Julio Tequila Super Bowl Eve Party at The Lot.
  • At the Bacardi hosted Black Eyed Peas party Friday night, Brooklyn Decker and hubby Andy Roddick grabbed a bunch of O.N.E. Spring Water ask they snuck out through the back of the party.
  • Demi Moore and Ashton Kutcher were seen dancing while DJ Jesse Marco spun at the Don Julio Tequila Super Bowl Eve Party at The Lot.
  • Ne-Yo gave out a $1000 bottle of Armand de Brignac to an onlooker while giving a surprise performance to a crowd that included Ryan Cabrera, Aubrey O’Day and Stephen Baldwin at Jon B, Barry Mullineaux and Matt Levine’s “Friday Night Lights” Super Bowl party at Zouk.

  • Jennifer Aniston was also spotted at Rosewood Crescent Hotel throughout the weekend, where she stayed while in town to promote her new movie Just Go with It.  Arriving Saturday evening, she remained very low-key and was seen coming and going in the lobby, and looking very stylish.
  • Michelle Pfeiffer, Hugh Jackman, Owen Wilson and Hilary Swank all stayed at the Crescent’s sister hotel Rosewood Mansion On Turtle Creek this past weekend.

  • Playboy Playmates, Heather Rae Young, Jessica Hall and Sara Underwood, were spotted enjoying Sugar Factory’s famously chic Couture Pops while watching the Big Game on Sunday, February 6.

  • Helena Bonham Carter wearing KAILIS’ Cascade Rose Earrings featuring pink diamonds, Scarlett Classic Strand Necklace, Black Adored Ring and Vibrance Bracelet to the 83rd Academy Awards Nominees Luncheon on February 7.

Holly.Bridgett

  • Holly Madison and Bridget Marquardt hosted Saturday’s Leather & Laces Super Bowl Party on February 5 and Bridget designed her outfit.

  • Jane Fonda wearing Vhernier’s Vague Earrings in white gold and diamond pave to The King’s Speech Audi Award Season Party at Château Marmont in Los Angeles on February 7.

  • Mario Lopez flying in style to Super Bowl, on a JetSuite private jet.

  • Adrian Grenier steps in to host the Grey Goose lounge at the Super Bowl on February 5 after Jeremy Piven bailed last minute when he was supposed to host.

  • Snoop Dogg behind the scenes at the photoshoot for his new product Blunt Magic.  He was in good spirits, dancing with the models and singing along to his selected soundtrack and the song Cheaper to Keep Her.
  • Justin Bieber wearing David Yurman’s Pave Black Diamond Dog Tag Necklace on BET’s 106 & Park in New York on February 3.
  • Anna Kendrick, Jesse Metcalfe, Terrell Owens, and Cheryl Burke attend the Grand Opening of Hard Rock International’s first Caribbean hotel and casino in Punta Cana, Dominican Republic.
  • Mark Teixeira and Nick Jonas arriving together and hanging out at their table listening to Kid Rock at ESPN The Magazine’s NEXT Ranch in Fort Worth on Feb. 4.

Ke$ha

  • The Bud Light Hotel in Dallas has hosted exclusive concert events Thursday, Friday and Saturday leading up to Super Bowl 2011.  Guests have enjoyed performances by Ke$ha, Nelly, Pitbull, Snoop Dogg, Warren G, Flo-rida, The Fray and Lifehouse.

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