This week Armani Exchange (celebrity fans include AnnaLynne McCord, Kim Kardashian, Kelly Osbourne, Taylor Swift, Nina Dobrev, Giles Marini and Mark Sanchez) launched the A|X STYLEPAD, an interactive digital portfolio that allows users access to the behind-the-scenes world of the brand’s seasonal ad campaigns. Users can navigate through a specially designed online flash-book to experience multimedia content of the current A|X campaign including: exclusive features, interviews, videos, photography and A|X music.
A|X’s STYLEPAD will feature an interactive section where users will be able to create their own A|X ad campaign. Users can tinker with images from the current campaign of model Clint Mauro and Russian supermodel Irina Shayk, the alleged new love of soccer sensation Cristiano Ronaldo, to resize and colorize resulting in a one-of-a-kind image which can be shared on social networks and via email.
To view A|X’s STYLEPAD go to: http://www.armaniexchange.com/stylepad/summer2010.do