Silver fox Anderson Cooper's daytime talk show has been cancelled.
The CNN anchor had segued into the saturated television marketplace after having a successful career on the cable news network.
But after launching last fall, the show has had disappointing ratings with unimpressive advertising revenue coming in so the head honchos have pulled the plug.
"We are extremely proud of Anderson and the show that he and the entire production team have produced," Warner Bros. said in a statement on Monday.
"While we made significant changes to the format, set and produced it live in its second season, the series will not be coming back for a third season in a marketplace that has become increasingly difficult to break through.
"We will continue to delivery top-quality shows throughout next summer."
The 45-year-old host added that he's disappointed the show's coming to an end but is remaining positive.
"I am very proud of the work that our terrific staff has put into launching and sustaining our show for two seasons, I am grateful to Telepictures for giving me the opportunity," Anderson said. "I am indebted to the audience, who have responded so positively."
"I look forward to doing more great shows this season, and I'm sorry we won't be continuing, but I have truly enjoyed it."
Just this fall there have been five new talk shows hitting the air including series from Katie Couric, Steve Harvey, Ricki Lake, Jeff Probst and Trisha Goddard.
Tell us – are you going to miss Anderson Live?