Angelina Jolie fans will be seeing just a little bit less of the glamorous beauty, as she will no longer be appearing in ad campaigns for fashion house St. John.“[Angelina] overshadowed the brand,” chief executive officer Glenn McMahon tells Women’s Wear Daily. “We wanted to make a clean break from actresses and steer away from blondes and cleanse the palette,” he added, referencing the former face of St. John, model Kelly Gray, a blonde.
Angie has been the celebrity face of St. John since 2006, appearing in their often black and white ads for their classic line of clothing.
Karen Elson has been hired to replace Angie, starting with their spring campaign, launching in the February issue of Vanity Fair, Harper’s Bazaar and Vogue.
“We needed to show a modern point of view of St. John,” McMahon added. “We have evolved.”
Guess that means she’ll have more time for dinner dates with Brad Pitt!