New year, new you, right? Well Kiehl’s wants to help you not only feel gorgeous on the outside, but on the inside as well. They’ve partnered with Alicia Keys’ Keep a Child Alive foundation to raise funds to increase access for life-saving HIV care and treatment, nutritious food and much-needed support for children and families living with and affected by HIV.
With the purchase of Kiehl’s special edition Midnight Recovery Concentrate, 100% of the net profits (up to a whopping $200,000) will benefit the movement. Think buying one tiny bottle of this skincare superhero won’t make much of an impact? Think again. The sale of just a single one ounce bottle of Midnight Recovery Concentrate can help Keep a Child Alive provide an entire month of HIV care, medicine and love to a child living with HIV.
Alicia invites everyone to join the Keep a Child Alive movement in this touching video.
Which celebrity do you admire most for their philanthropic efforts? Tell us in the comments below or tweet @OKMagazine.