BREAKING NEWS
OK LogoNEWS

Dove Hosts a Weekend of Self-Esteem With Katie Couric: Get the Details Here!

Katie couric

Oct. 4 2013, Published 3:12 p.m. ET

Link to FacebookShare to XShare to Email

Ever heard that phrase "self-confidence is key?" There's something to be said about a lady who lives those few words out in her actions, and Dove has set out to prove it. This weekend, the brand is kicking off its fourth annual Self-Esteem Weekend hosted by Katie Couric, Boys & Girls Clubs of America, and the Girl Scouts of the USA.

Getty
Source: Getty

The activities began last night, as the bunch journeyed to the Empire State Building and lit up the sky with gleaming colors of red, blue, green, and white. So what's the story behind the empowerment movement and how self-esteem effects girls everywhere?

Article continues below advertisement

According to Dove, six out of every ten (yes, ten!!) girls stop doing activities, hobbies, and things they absolutely love to do because they're insecure about the way they look. That statistic just isn't OK and this movement—filled with tons of standout women like Kid Chef Eliana—is at work to fix it. How amazing is that? Sounds like a weekend that's definitely worthwhile.

OK! News: How Does Kerry Washington Feel About Being a Fashion Icon? 

MORE ON:
NEWS
Getty
Source: Getty

Boys & Girls Clubs, Facebook, and select Walmart locations are hosting events as well. And the Big Apple isn't the only city that's flaunting the hue of self-esteem. The Fox Theatre in Atlanta and the Baltimore Washington Monument in Maryland will both display the colors.

Dove even has a product that will remind you of the importance of having self-esteem. Their collection, the limited edition Dove “Confidence is Beautiful” will be sold at Walmart locations nationwide.  Click here for more information of Dove's mission.

Getty
Source: Getty

What do you think of this weekend's events? Tweet @OKMagazine and leave a comment below.

Advertisement

Want OK! each day? Sign up here!

Opt-out of personalized ads

© Copyright 2024 OK!™️. A DIVISION OF EMPIRE MEDIA GROUP INC. OK! is a registered trademark. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Service, Privacy Policy and Cookies Policy. People may receive compensation for some links to products and services. Offers may be subject to change without notice.