Plans tomorrow? You’ll want to drop everything and head over to Times Square after reading this. H&M is opening their new Times Square store Thursday, November 14th at 12:01 pm with a ribbon cutting by a true fashionista and artist—Lady Gaga!
The H&M logo will light up the NYC skyline and the store will shine on its own with 7,000 LED screens and a 53 foot glitter wall. As for why they chose Gaga for this monumental occasion? H&M’s US President Daniel Kulle explains that for the opening, “we knew we had to partner with a star who shines as bright as the store.”
Keeping up with its avant-garde theme, the store will showcase a digital runway, social media interaction, interactive mannequins and more. It will also be the first location to debut the Isabel Marant H&M collection to the public.
As if all that wasn’t enough, the first 1,000 customers will recieve an Access to Fashion Pass valued between $10-$1,000, as well as the chance to get Lady Gaga’s ARTPOP album priced at only $9.95. Finally, twenty lucky winners will receive a meet and greet with Lady Gaga herself!
Will you wait in line tomorrow at H&M?! Let us know in the comments below and tweet us your thoughts @OKMagazine.