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This Friday, Justin Bieber hits the silver screen nationwide in his debut movie Never Say Never, and what better way to heighten Bieber Fever than with some of your favorite Bieber swag!  The Bridge Direct Inc., the company who brought you the original JB doll, has tons of Bieber merchandise up to grab, and just announced they are debuting a new “Real Hairstyle” doll this Fall!

Bridge Direct Inc., manufacturer of the wildly popular Justin Bieber dolls, has teamed up with Bravado, the only global, 360° full service merchandise company, for a whole new range of toys based the 16-year-old singing sensation!

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So what’s new for 2011— singing plush bears, collectible figures, lifestyle playsets and new versions of the Microphone Concert Kit.

But the most highly-anticipated new products of the year are the “Real Hairstyle” Bieber dolls and the Rockin’ Tour Bus and Concert Stage playset, both due in stores by August.

“When we introduced the first series of Justin Bieber dolls right before the holidays last year, the most frequent comment we heard from fans – besides how much they love them – was: ‘Why doesn’t the doll have Justin’s hairstyle that you can comb?’,” said Jay Foreman, President of The Bridge in a statement. “We heard the fans loud and clear, and we’re thrilled to be able to offer them the doll they’ve been waiting for later this year.”

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The “Real Hairstyle” dolls — with soft hair! — will make their debut during the American International Toy Fair in New York on Feb. 13 through the 16.

Unfortunately, we will have to wait till Fall 2011 for the Bieber doll with luscious locks, but we are still very excited! Are you?

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