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Giuliana and Bill Rancic's journey to parenthood has been well documented and the joy they feel at welcoming baby Duke a month ago has enriched their lives.

And now they are opening up about why they decided to bank their son's cord blood at the Cord Blood Registry and launched the Healthy Futures Campaign.

OK! GALLERY: GIULIANA & BILL RANCIC ARE BEAMING WITH HAPPINESS AFTER ANNOUNCING THEIR BABY NEWS

After Giuliana's breast cancer battle and infertility struggle the Rancics are more aware than ever on the importance of health and have started the initiative to help inform parents on the benefits of banking their baby's umbilical cord.

"When it started to become a reality that we would soon have a baby, we began thinking through all the ways to prepare," the Rancics wrote on their People blog.

"You think of all the obvious things: the nursery, the stroller, the car seat, the adorable onesies for every day of the week (Okay, that last one was from Giuliana).

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"But then we also started thinking about some maybe not-so-obvious ways to prepare, like cord blood banking.

"It’s something we were introduced to about 12 years ago when Giuliana’s first niece was born. Giuliana’s sister banked all four of her kids’ cord blood stem cells with Cord Blood Registry (CBR), the world’s largest and most experienced stem cell bank.

"CBR came highly recommended to us, both by Giuliana’s sister and our OB/GYN, but we also did our own homework and visited the lab right before Edward Duke was born. We even saw where his cord blood stem cells would be stored!"

The Rancics added that it made sense for them to do this because of Giuliana's  previous health issues.

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"Some parents might ask us why we banked. After our own health scares and all that we went through to finally get pregnant, it was a no-brainer for us," they explained.

"We’ve always taken charge of our own health and wanted to do the same for our son even before he was born.

"Like all parents, we want a healthy future for our child, but no one can predict the future. The value of cord blood stem cells is something we want every parent to be informed about.

"Though we hope we’ll never need to use them, Edward Duke's stem cells will be available if we should ever need them.

"At this point, we couldn't be more overjoyed to have a beautiful, healthy newborn at home with us. Looking at his precious face makes going through all of our previous pregnancy struggles worth it. Whether we're in Chicago or L.A., we're a happy family, and we can’t wait for what’s in store for us next."

The new season of Giuliana & Bill premieres on Style on October 2.

RELATED NEWS:

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