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For Gwyneth Paltrow‘s GOOP newsletter she got to interview Jay-Z and asked him a question that everyone is wondering: How did he get so cool?

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Jay-Z has launched a new website titled Life + Times and already has a fan in Gwyneth.

“Life + Times is incredible — aesthetically, culturally,” Gwyneth tells Jay-Z in GOOP. “When did you get the idea to start it and how long have you been working on it?”

“I started working on it in its various incarnations over a year ago,” he explained. “I’ve thought about it forever. You know how it works, seeing other sites and being either inspired or saying, “That’s s**t. I would do it like …”

“I love seeing everything through your filter, how do you decide what you are going to cover?” Gwyneth asked. “How personal is this?”

“Well there is a basic metric for what we cover but, more importantly, I believe it’s how we cover it,” Jay-Z said. “The DNA is to basically let the subject speak for itself. We don’t want to tell you what to think. As far as how personal? I would say it has to pique my interest.”

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And then Gwyneth asked Jay-Z the question everyone wants to know.

“You are the coolest man on Earth, how the f did you get like that?”

“I’m around great women, starting with my mom, he said. “Women keep men cool. The hotter the chick the cooler the guy … that sounds like a really bad rap line!”

From one cool person to another! They seem to have bonded — Jay-Z was even spotted having dinner at Gywn’s place last night with a bunch of other really cool people!

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