Emma Watson may be filming Harry Potter and The Deathly Hallows, as well as studying at Brown, but she’s found time to cast her spell on the fashion industry by designing a line of ethical clothes with the Fairtrade brand, People Tree.
We might be used to seeing her starring with Daniel Radcliffe and Rupert Grint in jeans, sneakers and flowing witches robes, but the Hermione Granger star has waved her magic wand and created a capsule collection for teenagers called Love From Emma.
Emma took on a creative advisor role and worked with People Tree’s design team and CEO Safia Minney to create the collection which is made from organic and Fairtrade certified cotton.
“I wanted to help People Tree produce a younger range because I was excited by the idea of using fashion as a tool to alleviate poverty and knew it was something I could help make a difference with — it has been the most incredible gap year project,” she said.
Emma added: “I think young people like me are becoming increasingly aware of the humanitarian issues surrounding fast fashion and want to make good choices but there aren’t many options out there.”