After all the hype and all the buzz on the long-anticipated debut of U.S. film version of The Girl With The Dragon Tattoo, how did it do in its first week at the box office?
The answer: Not so good.
The Girl With The Dragon Tattoo, starring Rooney Mara and Daniel Craig, only made $13 million at the box office, being smashed by Mission Impossible: Ghost Protocol, Sherlock Holmes: A Game of Shadows, and yes, even Alvin and the Chipmunks: Chipwrecked, beat the flick over the Christmas holiday weekend. Maybe the problem was not having a colon in the title?
This film was predicted to be a start of successful film franchise in the U.S., but it underwhelmed compared to what experts had predicted.
According to E! Online, Jeff Bock of Exhibitor Relations says, "A debut of $13 million over the holiday season is equivalent to a lump of coal, especially for a film that brings along this much fanfare. Dragon Tattoo will no doubt perform better than Zodiac, which also debuted with $13 million and finished with $33 million. But it is doubtful foreign grosses will bring much merriment, as the Swedish version of Dragon Tattoo previously lit it up overseas, grossing $94 million. With a budget approaching $90 million, plus purchasing the rights to the Millennium franchise, plus big-time marketing, this will go down as a dud."
Does this bode well for the next big franchise based on a book series coming down the pipe, The Hunger Games? The first film in that series debuts on March 23. Here's hoping that one has better luck at the box office.