Power publicist Jonathan Cheban is turning his spin power to another client on the rise — himself.
The reality star and friend of Kim Kardashian starred in his very own Funny or Die video, where he traipses around NYC with a cardboard cut-out of Kim, conducts interviews about Kim, bitches about Kim and then chases the sound of the paparazzi, which he associates with Kim.
Jonathan rose to semi-fame by being friends with the Kardashians, whom he met through Scott Disick, an old pal from NYC. Since then, Kim produced a reality show, The Spin Crowd, starring the PR honcho and featuring his daily duties.
The press hasn't been shy about chronicling the ups and down of the besties. Just this month, a rather nasty Jonathan pitched a fit when Kim wasn't paying enough attention to him on a trip to London. The feud blew over, but was featured on Keeping Up With the Kardashians.
Check out the video below.