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Jonathan Cheban Films Funny or Die Video Centered Around Kim Kardashian

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Jul. 19 2012, Published 4:45 a.m. ET

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Power publicist Jonathan Cheban is turning his spin power to another client on the rise — himself.

OK! NEWS: KARDASHIAN FAMILY TWEETS CONGRATULATIONS TO KOURTNEY KARDASHIAN & SCOTT DISICK'S BABY NEWS

The reality star and friend of Kim Kardashian starred in his very own Funny or Die video, where he traipses around NYC with a cardboard cut-out of Kim, conducts interviews about Kim, bitches about Kim and then chases the sound of the paparazzi, which he associates with Kim.

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Jonathan rose to semi-fame by being friends with the Kardashians, whom he met through Scott Disick, an old pal from NYC. Since then, Kim produced a reality show, The Spin Crowd, starring the PR honcho and featuring his daily duties.

OK! NEWS: KIM KARDASHIAN LOVES THAT KANYE WEST IS OLDER AND WISER

The press hasn't been shy about chronicling the ups and down of the besties. Just this month, a rather nasty Jonathan pitched a fit when Kim wasn't paying enough attention to him on a trip to London. The feud blew over, but was featured on Keeping Up With the Kardashians.

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