Lady Gaga‘s bringing a dose of edge to your holidays. Mother Monster is collaborating with Barney’s New York for a inventive holiday campaign, entitled “Gaga’s Workshop!”
MTV reports that Gaga’s Barneys campaign will “re-imagine Santa’s workshop through the lens of Lady Gaga.”
Starting mid-November, Gaga will take Barney’s by storm as the beloved holiday window displays at the Madison Avenue flagship location will be taken over by the pop star’s iconic image/style and presence.
“Lady Gaga is a rare cultural phenomenon, not only because of her exceptional talents as a singer, songwriter and performer, but also with regard to her support of equality and individuality and status as a fashion icon,” Mark Lee, Barneys New York CEO, said in a statement, via MTV. “Partnering with her in this unprecedented collaborative way to create the largest and most all-encompassing holiday theme that Barneys has ever mounted is a thrill. As a New York City landmark, we wanted to celebrate Lady Gaga as a fellow New Yorker and amazing talent.”
Gaga-themed gifts will also be sold with 25 percent of sales going to a charity of the singer’s choice.
Catch the artwork for the partnership HERE!