NEWSTiger Woods NOT Ditched by a Sponsor
Jan. 5 2010, Published 12:56 p.m. ET
Good news for embattled philanderer Tiger Woods: Electronic Arts Inc, the video game company which has featured the golfer in a number of games, is standing by its man.
EA Sports President Peter Moore confirmed in a blog post yesterday that his company is sticking with the shamed golfer — at least until their latest game, Tiger Woods PGA TOUR Online is released later this month.
"Our relationship with Tiger has always been rooted in golf," writes Moore. "We didn’t form a relationship with him so that he could act as an arm’s length endorser.
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"Far from it. We chose to partner with Tiger in 1997 because we saw him as the world’s best, most talented and exciting golfer. We struck that partnership with the assumption that he would remain near or at the top of his sport for years to come.
"By his own admission, he’s made some mistakes off the course. But regardless of what’s happening in his personal life, and regardless of his decision to take a personal leave from the sport, Tiger Woods is still one of the greatest athletes in history."
