The Today Show caused outrage among many viewers on Tuesday with their decision to air an interview with Kris Jenner talking about her breast implants over paying respect to the men and women who lost their lives on the 11th anniversary of 9/11.
While other networks tuned in to watch President Barack Obama and the First Lady Michelle Obama lead a moment of silence from the White House giving a tribute to the victims of 9/11, NBC chose to chat with Kris instead and now people are taking to Twitter to express their anger.
Here's what some are writing:
""BOYCOTT! @NBC be ashamed!"
"Because she's so much more important than those who lost their lives. Boycott this dung heap station."
"The Today Show chose to continue their interview with Kris Jenner rather than participate in a 9.11 moment of silence. #DISGUSTING."
"In other news, I am also glad I quit watching the Today Show months ago. A Kardashian/Jenner over America? Wow."
But viewers aren't the only ones who feel NBC made huge lapse of judgment in not airing the moment of silence.
Communications expert Glenn Selig says this incident will likely cause a further drop in the show's already plunging ratings.
“This was clearly a mistake, intentional or not. Given the raw feelings so many still have about 9/11, it was clearly disrespectful to not only avert coverage, but to supplement its programming airwaves with a reality show star Kris Jenner," he told Fox News.