'The Voice' Star Adam Levine Talks Celebrity: "Personal Brand to Make Money? Vomit"

While Maroon 5 frontman Adam Levine is peddling his band's new album, Overexposed, there's one thing you won't see The Voice star doing. And that's peddling celebrity even though he's creating a new fragrance, 222.

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He told USA Today, "I absolutely loathe the idea of doing a fragrance simply as a moneymaker. Personal brand to make money? Vomit."

Adam pointed out, "I'm doing this because it makes sense. I love fashion. I love the idea of doing something really simple. How do you expand on something and do it properly? That's my attitude about everything."

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Celebrity status aside, this hottie admits to getting hit on by women all the time. "No. Yes. But let me tell you, man, like I said, you just can't fake that it's for any good reason."

The single star added, "It's really flattering. It makes you feel very confident. And it's a trip. But you can't let it go to your head. You can't fully believe it. You have to believe it's a silly thing that is flattering and funny. It's just a silly thing."