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Do Good: Kiehl's LifeRide for amfAR Revs Up

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Jul. 26 2013, Published 4:36 a.m. ET

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Kiehl's makes the world a more beautiful place with their coveted personal care products (I live for their Rare Earth Pore Cleansing Masque) and dedication to a variety of philanthropic projects, including the annual Kiehl's LifeRide for amFAR which kicks off July 31 in Seattle, WA.

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LifeRide is a multi-day, multi-state motorcycle ride to raise money and awareness for amFAR, The Foundation for AIDS Research, featuring celebrity motorcycle aficionados like John Corbett, Gilles Marini and Teddy Sears.

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With stops in San Francisco, Seattle, and Portland the ride will culminate in a grand finale in Los Angeles where Sharon Stone, amfAR’s Global Fundraising Chairman, will accept the check for the full donation to amfAR on August 8.

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Want to help but don't live along the ride route? Kiehl's is introducing a Limited Edition Ultimate Strength Hand Salve with 100% of their net profits from the sale of this product, up to $25,000, to benefit amfAR. The moisturizing item will be available in a specially designed 7.8.oz size, adorned with a red cap and retails for $28.50 at Kiehl’s retail stores and specialty store partners nationwide, and at Kiehls.com.

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There's also plenty you can do on social media, like this Facebook promotion: Show your support by switching out your current Facebook profile picture for Kiehl's. Like Kiehl's Facebook page and post #SharetoCare as your status and when they have 1,851 picture swaps they'll contribute $15,000 of the overall donation.

For more info, head to Kiehls.com.

What's your favorite Kiehl's product? Share it in the comments below or tweet @OKMagazine.

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