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If the most interesting man in the world shows up at a masquerade party this year with a mask on, don’t believe it’s because he’s trying to hide a portion of himself. Maybe, just maybe, he’s trying to reveal a bit of personality you’ve never seen before.

That’s the idea behind a masquerade ball right? We have countless pop culture moments to base that fact on—number one being Hilary Duff and Chad Michael Murray‘s meeting in the center of the ballroom floor via A Cinderella Story. Or what about that time that Lil J oh so successfully passed off as Serena van der Woodson on Gossip Girl? You catch our drift.

Dos Equis

Dos Equis

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Well that’s what Dos Equis is doing with their new beer campaign and contest. The entire launch, which features two new lager and amber design bottles, drew inspiration from allowing their costumers to free their alter egos of hiding. Because that’s what’s cool about a masquerade party! Considering October is the home of Halloween, the launch has impeccable timing and a knack for party decor. Costume idea? Check!

Dos Equis

Dos Equis

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Dos Equis is also allowing customers over the age of 21 to take part in a maj sweepstakes that will fly winners to Miami to meet the famous guy from the commercials. What do you think of the new ad?

What do you think about the new bottles? Do you like? Tweet @OKMagazine and leave a comment below.

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