This summer EXPRESS has teamed up with RADD (Recording Artists, Actors and Athletes Against Drunk Driving) to take its road safety message to the masses.
A print campaign and online video PSA featuring Ciara, Jesse McCartney, Scout Taylor-Compton and Brea Grant dressed exclusively in Express’ Fall 2009 collection, will create awareness among teens and young adults on the dangers of texting while driving.
Express is also offering a promotion to anyone who views the PSA (at Express.com) and agrees to the terms of RADD’s responsible driving guidelines. With a simple click you can get a coupon entitling you to a free limited edition T-shirt with any denim purchase in store or online.
In addition, EXPRESS is staging the Fantasy Ride Contest through August 31, inviting people to submit an image of themselves showcasing their best personal style. One lucky winner will be selected by a panel of Express judges to win a trip to attend a Ciara concert with backstage access and a $500 Express gift card. Customers will also be able to text their vote once 10 finalists have been identified. Three runner ups will also be selected to win $250 Express gift cards.