In fashion “One day your in, and the next your out;” however, if you are the Heidi Klum, you are always one step ahead of the curve. The supermodel launched her Heidi Klum for New Balance activewear line Thursday night in NYC to a very enthusiastic crowd! The event was topped off with a special screening of Project Runway and contestants from season’s past stopped by to support the beautiful German host!
Heidi’s new line will be sold exclusively at Amazon, and the hot mom of four said she couldn’t be more excited about her latest project.
“My inspiration was kind of like me, and all of the things that I do throughout my day,” Heidi told OK! exclusively at last night’s launch. “You know the women that I see throughout the day walking around.”
“I have a lot of things up my sleeves that I have coming out, that I’m designing at the moment for next year, but I wanted to go in chronological order and wanted to start with how I start my day,” Heidi continued. “I leave at 7:30 in the morning, I drop the children off at school. I start with cool, every day pieces, not like tight jeans and a top. It’s more active, it’s more running around doing errand like a cool poncho, cool jacket, some tights, some cute sweatpants, it’s more that kind of stuff.”
“It’s not really fitness, it’s active,” she said. “I wouldn’t recommend necessarily wearing it at the gym because it’s cashmere blends, it’s very luxurious fabrics, so it’s not really good for sweating or anything like that.”
So who can Heidi see sporting her new collection?
“I can see a lot of women wearing it,” Heidi proudly exclaimed. “I mean I’ll rock it. Now that it’s finally out I can wear it. I wasn’t really allowed to wear my own stuff before, but now. I can see many women wearing it.”
In other Heidi news, the model/TV host/mom/entrepreneur also dished to OK! about her sexy role in hubby Seal‘s new music video.
“Yea, it was fun,” Heidi said smiling. “It was not the regular kind of job that I usually do. And you know a lot of people found it sexy but for me, it was like for me I’ve probably had more provocative things that I’ve shot in my life.”
“At the end of the day you can’t really see anything. I think it’s very gentle,” she continued. “It’s very beautifully shot and you can see but you can’t really see, so I think it’s very sexy, but it’s not provocative. I think he did a great job the way he did it.”
Check out the HKNB collection, exclusively at Amazon.com!