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Jay-Z Promotes "Decoded" in the Big Apple with a Big Smile

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Nov. 18 2010, Published 2:16 p.m. ET

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Hip-hop and fashion mogul Jay-Z signed copies of his new book Decoded at Barnes & Noble, 5th Avenue in NYC on Wednesday. Fans lined up along the busy Manhattan street to wait for their chance to see Jay-Z in person and have him sign their personal copy of the book. The Jigga Man seemed to be loving the attention, too. He couldn't keep that goofy grin off his face!

Decoded is a mix of autobiographical stories and rhymes which details the stories behind particular lyrics and how Jay-Z came to those words.

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OK! GALLERY: JAY-Z SAYS KANYE WEST "SPOKE WHAT EVERYONE ELSE FELT"

Jay-Z had also been working on more of a straight-forward memoir, but the rapper shelved the project for giving the reader too personal a glimpse into his life.

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