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Wait a minute… a somewhat conservative dress, with no candy or cupcakes attached… is that really you, Katy Perry? The normally outrageous popstar toned down her look quite a bit to launch her new scent “Purr” in NYC yesterday, ditching her usual outlandish duds for a simpler ensemble. We’re digging the preponderance of purple!

OK! GALLERY: TAYLOR SWIFT & KATY PERRY ROCK TEEN AWARDS; R-PATTZ SENDS VIDEO GREETING

Katy was a demure kitty as she held up the violet-tinged bottle of her perfume and posed for pics.

OK! NEWS: KATY PERRY ON DARREN CRISS — “HE’S AMAZING!”

Maybe her marriage to Russell Brand has her already settling into maturity and more staid outfits… although we doubt it!

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