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Madonna Is Looking for a New 'Material Girl'

Madonna lola material girl oct28ewsbt.jpg

Oct. 28 2011, Published 6:47 a.m. ET

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Madonna and her daughter Lola (Lourdes Leon) are in search of the next material girl, and to promote their quest the mother-daughter duo created a humorous online video.

In the clip, Madonna laments about being burdened by the title of the original "Material Girl" in the ironic clip.

"When I started off and people called me the 'Material Girl,' it was meant to be ironic. Not to be meant to be taken seriously. I can't live that name down now," Madonna complains in the four-minute spoof-like video. "People think I am a superficial person. And I am not. I love horses. I love flowers. I don't love hydrangeas. I love nature. Trees. Animals. I don't love all animals."

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Throughout the clip the duo go back and forth as they discuss the modeling competition.

It's easy to tell these two have a fun, yet close, relationship.

Madonna even jokes around, accusing her daughter of being a "looksist" and an "ageist."

So what is the contest all about?

Macy's has announced the Material Girl "Lucky Stars" Model Search, where a celebrity panel of judges headed by Kelly Osbourne will host a search across the country for fresh faces to represent the brand's Spring 2012 campaign, Radar Online reports.

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The 10 finalists with the highest votes will be flown out to NYC and then Madonna and Lola will choose the winner, who will receive a $5,000 prize. 

Catch the video, via YouTube, below!

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