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Justin Bieber stepped out into the plaza on the Today Show this morning to promote his new fragrance, “Someday,” but it was hard to hear him above his screaming female fans!

OK! GALLERY: SEE JUSTIN BIEBER CHECK OUT SELENA GOMEZ’S CURVES AT MUCH MUSIC VIDEO AWARDS

Justin is launching his new fragrance, “Someday,” and explained to Today how all of the proceeds will go to charity.

“Can I tell you something,” Matt Lauer said to Justin. “This is genius, and let me tell you why. Someone came into my office today and said, ‘Why isn’t Justin Bieber doing a cologne? Why is he doing a perfume?’ And the reason is?”

“This is why,” Justin said motioning to his screaming female fans.

“Who was the inspiration for your perfume?” Al Roker asked.

“Um. Different… different girls and stuff,” Justin said while blushing.

“Careful there,” Matt warned.

Don’t want Justin’s girlfriend Selena Gomez to get upset!

OK! NEWS: JUSTIN BIEBER TELLS SELENA GOMEZ “NICE TO MEET YOU” AT MUCH MUSIC VIDEO AWARDS

Watch Justin’s interview, below!

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