When deciding whom to showcase in his briefs as the face (and, well… body) for the January 2008 Emporio Armani Underwear advertising campaign, Giorgio Armani knew exactly who women want — David Beckham!

Giorgio says, “David is truly a modern day icon in that his fame extends well beyond the realm of soccer. He is considered as one of the world’s most talented soccer players and a former captain of his national team, but his image has come to stand for more than this. He represents a notion of modern masculinity: as a sports hero, husband and father. He is also a man with a great sense of style. There was a time when soccer players were not always considered to be fashion role models. David Beckham has helped to change that.”

And don’t forget, he is hot!



Sound off in the comments below!

Join the conversation