Brüno: "I'm The Austrian Zac Efron"

How would you describe Sacha Baron Cohen's outrageous character, Brüno?

Well apparently Brüno likes to think of himself as the Austrian Zac Efron... but with one minor difference.

We're far too coy to tell you exactly what that is, so we'll leave it up to this hilarious promo for the movie about Cohen's gay Austrian fashion reporter (but we will say he thinks he's an, er, dead ringer):