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Tag — Leo's It!

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Jan. 14 2009, Published 3:11 p.m. ET

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Ending a relationship with Brad and then getting together with Leo? Some people have all the luck!

Luxe watch brand TAG Heuer, which has until recently had the pleasure of having Brad Pitt as their spokesperson, has just signed up Leo DiCaprio as a special 'environmental ambassador.'

The committed green campaigner has signed a three year deal to work with the brand to promote environmental issues.

"TAG Heuer is a strong brand with a proven commitment to doing good," Leo said, via a press release from the company.

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"It is a great day when a company as respected as TAG Heuer explores a different way to do business - selling products and giving back at the same time.

"I'm very excited to start this new partnership, and look forward to a long relationship with TAG Heuer," added the Revolutionary Road actor.

Before him, Brad has been a spokesman for the Swiss company, which is owned by LVMH Moet Hennessy Louis Vuitton, for the last six years.

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