NEWSWhy is Lindsay Lohan a Bad Business Investment?
Apr. 26 2010, Published 9:35 a.m. ET
How is it that Lindsay Lohan has become "unbankable" according the the financial backers of The Other Side, who just dropped Lindsay from the film. PopEater examines how the Mean Girls superstar has become a bad investment in Hollywood.
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It's pretty simple how Lindsay's gone from making a 300% return on an investment like Herbie Fully Loaded to being dropped by films — She's made too many bad decision and is now unlikeable, PopEater reports.
Lindsay should have learned the lesson while filming Mean Girls, but Hollywood is a popularity contest. The more you're liked by fans, the better your movie will do financially.
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In order to test an actors likability, PopEater reports, movie studios go to the company Marketing Evaluations and their Q score rating. The rating is a quotient of how positively or negatively America feels about the actor.
During Mean Girls in 2004, Lindsay was recognized by 20% of the American public and had a Q score of 19 positive and 20 negative. However, she was still considered a good investment.
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In 2007 her positive Q fell to 11 and negative reached 43 after her arrests.
In 2008 she was known for her relationship with Sam Ronson and nude photo shoot with New York Magazine, which made her recognizable to 80% of Americans. But her negative rating went up to 52, while her positive stayed the same.
Currently, 84% of American's know of Lindsay and her positive rating is 9 and negative is 52.
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This means for every nine people who will see a Lindsay movie, 52 out of 100 will not, PopEater reports, making Lindsay a bad investment.
