The term "Blackfishing" shares a similar meaning to catfish - it refers to someone who uses things like hairstyling and makeup to create and enhance certain features to make it appear as if they have black heritage or are racially ambiguous. That is exactly what Iggy Azalea, 31, is now being accused of after her shocking appearance in her latest video.
As Page Six reported, when Azalea's new video I Am The Stripclub premiered online it was rather apparent that something about her appearance wasn't quite right. Normally very fair skinned, the singer was noticeably darker. In fact, much darker. Even her trademark long blonde hair was black.
Immediately fans of the Fancy rapper made their disapproval known on social media. One comment went as far as to say that Azalea's new look in her video was akin to performing in brown face. Others openly accused the singer of blackfishing.
One fan reacted to the music video by comparing Azalea's dark skin to a scene in the 2008 film Tropic Thunder, where one character told another, "You're Australian! Be Australian!" Yet, another post read, "You are telling me that THIS is Iggy Azalea? When will the blackfishing cease? When."
According to Page Six not all fans were offended. One post read, "But it just so happens she's imitating a black female aesthetic surrounded by a bunch of black people in the background." Almost comically one commenter suggested that Azalea had simply "gotten darker" over the years from "tanning." Another fan blamed it on the lighting.
As one might expect it didn't take long for Azalea to defend herself from the negative reaction to her darker appearance calling the claims, "ridiculous and baseless." She also claims to have been using the same shade foundation for the past three years.
"I can't care about something that ridiculous and baseless. I'm wearing a shade 6 in armarni foundation, it's the same shade I've worn for the last 3 years," Azalea posted to her Twitter page. "It's the same shade in every music video since sally Walker. Suddenly I wear a black wig in a club scene & it's an issue."