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Gwyneth Paltrow’s Site Goop Suggests You Do A Coffee Enema To Kick Off The New Year

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Source: Getty/Goop

Jul. 18 2018, Updated 10:27 p.m. ET

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Newly engaged Gwyneth Paltrow’s lifestyle brand Goop has never been one to stick to the status quo when it comes to healthy living. From $500 ripped t-shirts to collagen-infused breakfast smoothies, the brand has come under fire for being out of touch and, well, out there. The brand’s latest “Beauty & Wellness Detox Guide” is no exception. In it, the site suggests that, aside from a $4,000 sauna, readers should invest in a $135 at-home coffee enema to really kick off the New Year right.

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Source: Goop

Goop shared this $135 “Implant O’Rama” as one of its top picks for your detox to-do list in 2018.

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Source: Getty

According to the product’s description, the Implant O’Rama is "a clean way to do coffee enemas," which, apparently, are a thing. And no surprise, they're not always pleasant to the senses, but the Implant O’Rama is the way to go, the site claims.

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The Implant O’Rama is made from “glass, kynar connectors, and silicone tubing” which are "completely non-reactive to coffee acids or ozone.” (Thank goodness, right?) And its pump even “allows the liquid to be pushed in with a small amount of force, delivering liquid to areas high in the colon.” If that isn’t a glowing sales pitch, then what is?

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The site also includes tips for how to clean the Implant O’Rama (hydrogen peroxide and oxyclean are a must), a review (you can easily “oxygenate” it, whatever that means), and even a coffee enema song (yes, a song!).

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However, the site does warn that the Implant O’Rama is only for “those who know what they’re doing,” so proceed with caution if you’re really desperate for that 2018 at-home, coffee enema cleanse.

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Source: Getty

Will you be investing in the Implant O’Rama? What do you think of Goop’s recommendation? Sound off in the comments below!

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