Shoe maker Puma has teamed up with Soles4Souls, a charity organization that donates shoes to countries in need all over the world. Together, they’re asking shoppers to donate any lightly worn shoes or monetary donations at Puma locations across America from June 15 to July 12.
As an extra incentive Puma will also reward all donors with a 30% off discount for new Puma shoes.
For the kickoff in NYC earlier this week, Puma set up two massive 10-foot tall donation boxes in Union Square for people to donate their shoes and grab a free pair of Soles4Souls flip-flops along with the discount. Celebrities, including Aaron Eckhart stopped by the giant drop box to make a donation.
If you’re in Santa Monica on June 23, Puma is hosting another larger than life Sole4Souls donation box at the 3rd Street promenade.