Talk about insensitive, creepy, sick and just plain awful. A woman won an iPod for guessing the exact date Amy Winehouse would die — a contest sponsored by a website centered around the British singer's struggle with substance abuse.
The website was established in 2007 and focused on predictions of when Amy would die, E! News reports.
As incentive to get people to cast predictions, the site stated it would give the winner an iPod Touch.
"Since we launched this site we've had hundreds of thousands of hits, 237 hate mails telling us we're the devil in disguise and 96,026 people who left their predictions," read a note posted on the site, via E!, two days after Amy's death. "Out of all those entries only 4 were correct. The first person to do so did it on December 21st 2007 and we've called her the winner of the iPod Touch. We will be contacting her via email."
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On the actual day of Amy's death, July 23, the horrific website posted, "Amy Winehouse has passed away. Let's hope her demise is an example for young people in how not to deal with your problems. May she Rest In Peace and her music live on."
Was that really the goal of the site? To teach a lesson? (Or to take part in a cruel contest and win an iPod?)
On Saturday, Amy was found dead at her London home for unknown causes at the young age of 27.
Family, friends and fans have united to remember the five-time Grammy winner, whose music will live on.
In her lifetime, Amy only released two albums and had been in the recording studio periodically over the past few years. A new album was scheduled to be released, but Amy was never able to finish it.