NEWSAre SJP's Fashion Dreams Dead?
Nov. 2 2008, Published 5:13 a.m. ET
Sarah Jessica Parker prides herself on being a fashionista, but after spying her clothing line in a discount store, shoppers couldn’t help but wonder: Have the 43-year-old’s designing dreams bitten the dust?
T-shirts worth $12 from SJP’s low-cost Bitten line are selling for just $6 in L.A.’s bargain basement Fallas Paredes.
“Carrie Bradshaw wouldn’t be caught dead here,” a patron tells OK!.
Steve & Barry’s, which sells Bitten, filed for Chapter 11 bankruptcy protection in July, but their spokesman says, “Bitten is doing extremely well.
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"Anything labeled Bitten sold outside of Steve & Barry’s stores is either unauthorized or counterfeit,” he said.
Bitten, which was launched on June 7, 2007, is not the first celeb fashion line to end up in the bargain basement.
L.A. boutique Kitson dropped both Lauren Conrad's fashion line and Victoria Beckham's dVb jeans after lackluster sales.
