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Beyoncé Helps Bring on the Bling for Jewelry Designer

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Nov. 23 2010, Published 5:00 a.m. ET

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Beyoncé looked more than joyous as she hosted a star- and bling-studded launch of jeweler Lorraine Schwartz's new "2BHAPPY" jewelry collection at Lavo NYC. Guests like Kim Kardashian and Blake Lively also showed off some gorgeous baubles on the red carpet.

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Beyoncé's been helping everyone celebrate things these days, it seems! Her mom, Tina Knowles, had her daughter by her side on The View yesterday to help discuss her new clothing line.

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OK! VIDEO: TINA KNOWLES SHOWS OFF HER CLOTHING LINE ON THE VIEW

Jewelry isn't ust for the ladies, however; Tyson Beckford and Matthew Settle also made sure to show their support!

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