NEWSDakota Fanning's Marc Jacobs Perfume Ad Is Banned in the U.K. for Being Too Sexy
Nov. 9 2011, Published 5:51 a.m. ET
Sweet and adorable teen star Dakota Fanning is stirring up quite a bit of controversy over in the U.K. today, as the Advertising Standards Authority has banned her latest Marc Jacobs "Oh, Lola!" perfume ad for being too sexy for a minor.
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According to BBC News, the ad, featuring the 17-year-old sitting on the floor in a short dress and holding the fragrance's oversize flowery-topped bottle between her upper thighs, "was likely to cause serious offense," and after receiving just four complaints, it "must not appear again."
Since the ad has been appearing in British magazines since June, what suddenly made it so racy?
Well, according to the ASA's ruling, "We considered the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality. Because of that, along with her appearance, we considered the ad could be seen to sexualize a child."
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The ASA also stated that Dakota appeared younger than 16, which Coty UK, the maker of the perfume, argued.
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The image of Dakota holding the large flower-shaped perfume bottle was "provoking but not indecent," the company fired back.
While the Twilight actress surely appears all grown up these days, what do you think? Is Dakota's "Oh, Lola!" ad too provocative?
