I can’t work for Diddy.
On his new reality series, I Want to Work for Diddy – premiering tonight on VH1 – his motto is, "Sleep is forbidden."
I tucker out as soon as I get into a moving vehicle.
Hopefully, uncontrollable cat naps won’t ruin the chances for the 13 competitors vying to be Diddy’s new assistant.
The race is on the minute they step foot into his Bad Boy Entertainment headquarters.
Three of Diddy’s closest confidantes, who Diddy calls his "front line," judge the would-be assistants in a meet-and-greet interview.
Some of the contestants, which includes a student, a Iraq war veteran, a Harvard graduate and a transgendered woman, come across intelligent and eager to work.
Some make a fool of themselves.
When it’s over, Diddy’s front line announces that the interview is the first challenge, and one of them will be leaving based on their poor performance.
The contestants seemed shocked. Duh, it’s a reality competition series, people!
The remaining 12 contestants are then divided into two teams and given a list of tasks to compete in 24 hours.
The tasks assigned are pretty petty: fetch Mr. Diddy 30 pairs of black socks. Make Diddy a fresh fruit salad. Order his employees dinner.
The teams are given a special red phone blackberry. When it rings, they must drop everything and do what it says pronto, or else.
Like on every reality series, there’s someone you gotta hate, and this show is no exception. She is a true diva of terror, trying to intimidate her fellow teammates into submission.
As you can imagine, it works for her well (not).
Her teammates want to get rid of her ASAP. Of course, there is a twist that may foil their plan.
I Want to Work for Diddy isn’t reinventing the wheel. The contestants all live in a house together and try to work in harmony to be the winning team.
A sneak peek at future episodes promises lots of crying, screaming and dramatic breakdowns.
But there is something intriguing in seeing what kind of person could survive catering to the every whim of an A-list media mogul.
After all, Diddy needs his Heinz 57 ketchup.
I Want to Work for Diddy premieres Monday, Aug. 4 at 9 p.m. on VH1.