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Emma Watson Announces that She's the New Face of Lancôme with a Poem

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March 14 2011, Published 7:06 a.m. ET

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Emma Watson knows how to command everyone's attention - just write a series of mysterious and poetic tweets and wait for the fallout.

The Harry Potter star is the new face of luxury beauty brand Lancôme, and decided to tell the world her news with a poem on Twitter.

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