PETA is often accused of going to extreme lengths to spotlight their campaign for the humane treatement of animals. But now their efforts may have paid off.

Gwyneth Paltrow is offering a public apology to the organization after they criticized her for wearing fur in her Tod’s campaign photos. In August, PETA (People for the Ethical Treatment of Animals) released a statement that said, "Gwyneth Paltrow won’t be the apple of her daughter’s eye if she continues to flaunt fur."

While in Miami last weekend for the opening of the Fontainebleau Hotel, Gwyneth told PETA vice president Dan Mathews, "That was awkward, and I’m glad you asked, because I do not wear fur at all."

The Oscar winner continued, "It was a day-long photo shoot on a boat near Capri, and there were all sorts of poses behind and draped a stole around my shoulder. I didn’t pay much attention to it and when I noticed it was fur, I assumed it was fake fur, but did not ask, so it’s my fault. I was very surprised when they ended up using that one shot out of hundreds for the centerpiece of the Tod’s ads. I know it’s not a great excuse, but I hope you and your members understand."

Gwyneth, a known vegetarian, reportedly also told Mathews that she and her family avoid meat because they "know it’s the best diet for us and our kids, and of course, for animals and the environment."

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