NEWSJ Lo Shuts Down Sweetface
June 25 2009, Published 1:17 p.m. ET
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If you were about to run out to pick up a few items of clothing from Jennifer Lopez's Sweetface line, hold that thought – the singer/actress/designer has halted production on Sweetface for the time being.
The line, started in 2003, was introduced as urban streetwear alongside her still existing JLO line. Sweetface then rose to higher-end fashion. J Lo says she will relaunch Sweetface "in the near future with new messaging points and an entirely new fashion point of view."
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In the meantime, she appears to be focusing on her new movie The Back-Up Plan. Coincidental name? Perhaps not.
