James Franco & Freida Pinto Rise to the Occasion On Set

James Franco is very busy these days, what with pursuing multiple graduate degrees, appearing on General Hospital, writing books, being the face of Gucci and having a successful film career, but he took some time to fit in filming for the next Planet of the Apes movie, Rise of the Apes. He and co-star Freida Pinto got to work on the set in Vancouver on Tuesday.

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Soon enough James will most likely be out and about promoting his new flick with Julia Roberts, Eat, Pray, Love.

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How does he do it all — and so well?