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Jen Aniston's Lovely Lola Vie Perfume Ad

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Apr. 16 2010, Published 7:58 a.m. ET

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Jennifer Aniston goes all natural in a new ad for her perfume, Lola Vie, sitting on a rocky beach with the sunset as a backdrop — wearing nothing but a blanket. She describes the fragrance as a "non-perfume perfume."

"I want people to go, 'What is that? You smell great!'" Jen told WWD. "But most of all I wanted it to smell natural."

OK! GALLERY: JENNIFER ANISTON DASHES PAST IN WHITE

In the new issue of OK!, we go behind the meaning of the name Jen, 41,  chose for her scent.

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"Lola Vie" refers to a line in Jen's favorite song — "Whatever Lola wants, Lola gets," which perfectly sums up Jen's have-it-all mantra.

"The idea for the perfume is that with the right attitude, a woman really can have everything: money, power, younger men and, most importantly freedom," a source close to Jen tells OK!.

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