Since Plan B didn’t work out for Jennifer Aniston, she’s ready for her Plan C to Echo with audiences.

The Emmy winner and partner Kristin Hahn, who were formerly part of Plan B, the film company Jennifer created with then-husband Brad Pitt, have officially announced the name of their production company — Echo Films, Variety reports.

“We’re drawn to stories about people finding their voice and finding their way because they help us as listeners and viewers do what we feel we’re all trying to do, which is making sense of our lives through the stories of others," Jennifer says. "That’s why we chose the name Echo, to echo back an idea, a challenge, something that resonates through all of us."

Jennifer and Kristin formed the company last year, which OK! exclusively broke.

The duo is coming out of the gate strong with numerous projects in the works. Echo has already inked a first-look deal with Universal and have acquired rights to the British bestseller, Jane Fallon’s Getting Rid of Matthew and the upcoming novel The Divorce Party, written by Laura Dave.

Also on tap are script deals for Counter-Clockwise, a true story about a Harvard professor attempting to reverse aging; Love: Todd, about a former tennis pro-turned-coach who gets schooled by his students; Chemistry, a dramedy about romantic love and obsessive compulsive disorder demonstrate similar brain chemistry; and The Goree Girls, based on an all-female convict band in Texas.

Jennifer, who’s currently shooting Marley & Me with Owen Wilson in Miami, and Kristin defected from Plan B after the 39-year-old actress’ divorce settlement with Brad was finalized in 2005.

Sound off in the comments below!

Join the conversation