Makeup can certainly works wonders. Zombie Boy — the 25-year-old Canadian model famously cast in Lady Gaga's "Born This Way" video — is covering up his full body tattoos with the help of DermaBlend cosmetics to share an important lesson: Don't judge a book by its cover.
Gaga's pal is covered in detailed skeletal tattoos that make his body look like a decomposing corpse.
For DermaBlend's "Go Beyond the Cover" campaign, a team of makeup artists completely transform Zombie Boy — real name Rick Genest — with concealer.
The video for the campaign opens with question: "How do you judge a book?" and shows a totally concealed Zombie Boy sporting seemingly flawless skin.
He then begins to wipe the makeup off his face to reveal what's underneath.
Watch the incredible transformation in the clip below, and remember Zombie Boy's role in Gaga's "Born This Way" HERE!
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